Email Marketing Manager
Job Description:
Our Connecticut-based client is looking to hire a temporary Email Marketing Manager.
3 months+, potential for conversion.
Location: Remote
Interview process: 1 phone
Description:
Job Overview
This temporary role is responsible for the end-to-end management of B2C and B2B email programs for marketing and servicing, targeting existing customers and prospects using Salesforce Marketing Cloud. Collaborate with in-house business partners and external agencies to conceive, execute, and report on the strategic execution of consumer and commercial campaigns in the email channel, supporting line-of-business strategic objectives. This involves list management, overseeing CAN-SPAM and in-house list rules. Strategize methods to maximize the use of the email channel, using ESP tools and maximizing journey-based automation where possible.
Key Responsibilities
- Plan, develop, and implement email campaigns to the line of business clients that factor in the entire customer journey across all channels, drive customer and prospect engagement, and improve conversions.
- Develop email marketing plans, tactics, and testing for one-time and ongoing campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.
- Scale and improve email campaign performance through automation, journey building, and triggered campaigns.
- Comfortable representing the email marketing team in meetings to report on campaigns and provide strategic advice.
- Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
- Collaborates with other channel owners and stakeholders in marketing, analytics, and IT to create scalable, automated, personalized, and multi-channel customer lifecycle journeys.
- Develop and maintain custom reports and dashboards.
- Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.
- Create, manage, and share email campaign calendars on an ongoing basis.
- Develop testing agenda for the email programs to support all lines of business.
Compliance & Regulatory Review Process & Documentation - Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Requirements:
Skills and Responsibilities Required - Marketing background, with copywriting experience preferred.
- Exceptional communication, problem-solving, and project management skills.
- 6+ years in direct marketing, email marketing.
- Candidates with advanced degrees (Associates, Bachelor's, and/or Master's) preferred, yet a High School diploma or GED is required. Candidates with some combination of coursework and experience or extensive related professional experience are eligible for consideration.
- Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
- Self-motivated and resourceful, thrives in a dynamic, changing environment.
- Consistent results in a fast-paced, evolving environment with the ability to multi-task and prioritize.
- Excellent oral and written communication, interpersonal, and presentation skills.
