Director

Job Description:

Director/Sr. Director, Professional Marketing
Boston, MA

Biopharmaceutical company focused on helping to address the unmet medical needs of patients with ophthalmic disease.

SUMMARY
The Director/Sr. Director, Professional Marketing will be a strong marketer with a proven track record of strategic thinking and outstanding customer focus to lead Eye Care Professional (ECP) Promotion. The candidate should be a dynamic, performance-driven leader who will be a visible and respected ambassador for the ECP brand strategy & priorities across the organization.

Reporting directly to the Executive Director of Marketing, the Director/Sr. Director of Professional Marketing will drive all promotional activities to eyecare professionals, leading key commercial projects from strategy through execution. This role will collaborate with cross-functional leaders to ensure robust planning and strong strategic execution to drive brand growth.

PRIMARY RESPONSIBILITIES

• Effectively analyzing customer insights, brand performance, market trends, & competitive intelligence to inform ECP strategic plans which address key challenges and capitalize on prioritized business opportunities.
  
• Refining ECP strategy and messaging based on customer insights and new data publications.
  
• Leading the development of all ECP promotional materials from strategy through execution, including but not limited to the core visual aid, product brochure, rep-triggered emails, speaker deck, website, print ads, display ads, social posts, & congress presence
  
• Developing HCP omnichannel strategy, including media mix, targeting approach, measurement, optimization, and Rx lift analysis.
  
• Working cross-functionally with Consumer Marketing, Marketing Operations, Sales, Thought Leader Liaisons, Training, Market Access, Medical Affairs, Regulatory, Legal, and Compliance and will collaborate with other organization members as required.
  
• Providing commercial input and working collaboratively cross-functionally, ensuring consistent, on-strategy execution within each function.
  
• Managing field sales Brand Council to gather relevant feedback & communicating promotional strategy and tactics to field sales teams with clear calls to action
  
• Developing Advisory Board strategy to gather relevant feedback from key opinion leaders
  
• Driving Thought Leader Liaison (TLL) strategy and execution to support marketing excellence within the eyecare space.
  
• Creating and delivering strategy and performance presentations to Leadership Teams
  
• Partnering with the agency team and providing clear expectations, guidance, and feedback, ensuring rigor in marketing excellence and exceptional execution of key tactics and deliverables.
  
• Managing and developing one direct report (marketing) and managing the TLL team

Requirements:

• Bachelor’s degree required; MBA preferred
  
• 10+ years’ experience in pharmaceutical marketing with experience in sales and HCP marketing
  
  OTHER REQUIREMENTS
  
• Demonstrated success in developing and executing strategic plans for prescription pharmaceutical brands with the healthcare professional audience in highly competitive categories
  
• Experience with sales and marketing in the eyecare pharmaceutical space, marketing in the Dry Eye Disease category a plus
  
• Experience with building relationships and professional advocacy among ophthalmologists and optometrists
  
• Experience leading brands with Medicare Part D patient population and demonstrated ability to collaborate with Market Access and Patient Services colleagues
  
• Experience with effective strategies for non-personal promotion such as PR, Social Media, Digital channels, Point-of-Care Channels, etc.
  
  Desired Skills and Abilities
  
• Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies
  
• Ability to understand medical/clinical aspects of a pharmaceutical product
  
• Ability to flex from individual contributor to team leader.
  
• Ability to work across multiple stakeholders.
  
• Strong analytical skills, creative and critical thinking skills
  
• Clear communication skills, both verbal and written
  
• Strong interpersonal skills
  
• Financial/budgetary/forecasting acumen